Susan McDonald
Ph.D., M.A., B.A. ·
Philadelphia, PennsylvaniaMarket Research
FTC
Healthcare & Life Sciences
Commercialization strategy
Brand lifecycle management
Demand forecasting
Product development
Positioning
Communications
Consumer products
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Technology products
Media
Financial services
Brand building
Brand maintenance
Litigation & Regulatory Support
Trademark confusion
Dilution
Deceptive advertising
Lanham Act
Survey-based evidence
FDA
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